And it's a strategy that seems to have paid off. Online booking for the motorcycle has been temporarily halted given the huge waiting list of buyers. Orders are still being taken at the dealerships, but the earliest one can expect a delivery is by the end of 2019, reports T E Narasimhan.
A look at the top tweets from your favourite Bollywood celebrities.
'I will miss her camaraderie, her humour, love for food and passion for film.'
Before Shah Rukh Khan and his Happy New Year team wins us over with their dancing skills, read this.
The top three earners at the Chinese box office are Aamir Khan starrers -- PK ($16.75 million), Dhoom 3 ($3 million) and 3 Idiots ($2.2 million).
A look at the top tweets from your favourite Bollywood celebrities.
Oh the possibilities!
Actor and hitmaker extraordinaire, Aamir Khan leads the pack!
While Sonu Sood stays consistent and Deepika inevitably dazzles, it is Shah Rukh himself who appears the most out of place, says Raja Sen.
Guess how many screens Happy New Year will be shown in!
The top posts on social media from your favourite Bollywood celebrities.
The top posts on social media from your favourite Bollywood celebrities.
Barely a month after breaking covers, the models -- the Jawa, the Jawa 42 and the Perak -- were sold out, reports Shally Seth Mohile.
A look at the top tweets from your favourite Bollywood celebrities.
On his 46th birthday on January 10, Sukanya Verma lists 10 impressive Hrithik scenes.
Under Rajkumar Hirani's light touch and unwavering optimism, the darkness of Sanjay Dutt's life acquires the spirit of a sportsman, grit of a soldier, humour of a rascal and regrets of a son, notes Sukanya Verma.
Bollywood celebrated 70 years of Independence by telling us what it means to them, and posting interesting pictures on social media.
'The source of our music, the very notes of music itself have fallen silent.'
Enjoy our fascinating series where film folk reveal what their movies taught them...
Salman Khan features in five of these movies!
Take a look at ten filmmakers who also love acting.
The Parsi community runs India's respected corporate houses like the Tata, Wadia and Godrej groups.
'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'
'My friends told me they will call me an actress only when I appear on Comedy Nights with Kapil. I just a got a confirmation that I will be going on Kapil's show!' Wedding Pulav actress Anushka Ranjan gets ready for showbiz.
It has been 20 years since the Kargil War. Sukanya Verma look back at Lakshya, Farhan Akhtar's memorable film that was inspired by the war in the icy heights where young Indian soldiers fought tireless battles to evict Pakistani troops from our territory.
Here looking at 10 of Bollywood's best-known crime movies.
Bollywood actors pay tribute to the veteran actress Reema Lagoo.
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PK is no satire -- it's a bit too toothless for that -- but it is a rollicking mainstream entertainer with ambition to evoke some introspection, says Raja Sen.
'We cannot express the sorrow in words.'
'I try and be a part the audience to get reactions. If I can predict the expression you will have on your face when you are watching it, then I am in the business of feelings.' Neerja director Ram Madhvani gets ready for his first feature film.
Youngistaan neither says something new nor does it reinforce time-tested wisdom in a way that you actually want to pay attention to it, feels Paloma Sharma.
Indians took to social media to pay their respects.
Bhoothnath Returns has a few laughs but it ignores the basics, rants Raja Sen.
Putting together a play about the Father of the Nation is no easy task. But when that play is a musical, the challenges increase.
A look at the top tweets from your favourite Bollywood celebrities.
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